Life changes, business changes. On this, we can count. Branding is essentially the answer to a certain set of business problems. It’s an equation, a process, and a solution—all in one. And movement being the key. We help people and companies solve problems and move toward solutions that help them stand out.
Movement / noun
An act of changing physical location or position. A group of people working together to advance their shared political, social, or artistic ideas.
Maybe you’re wondering if now is the right time to make a move on your own brand? We generally find we have four main categories of client case studies.
Scenario #1 – All Fresh!
You are brand new. A shiny, clean slate of a business. Maybe you are a new entrepreneur, solopreneur, or an executive who wants to take it to the next level. We also find many of our clients, who have been in the business for 10-20 years, fit into this category. They have been flying by the seat of their pants and have never had a formal brand. Essentially, they are starting from scratch.
Scenario #2 – Hooked up!
As if there is a Tinder for business, you’ve magically found that perfect match-made-in-heaven, and decided it’s time to create a ‘Partnership’.
The power of branding: Explore shared vision and values, meld two existing brands (or no brands in some cases) and create a cozy blend-of-a-brand that feels like home for both parties.
Scenario #3 – The Shift.
Your business has grown and shifted into something else. Maybe you are growing beyond your current services or changing niche markets? We’ve also helped clients who are retiring from successful careers and moving towards specialized consulting opportunities.
The power of branding: Reinvent yourself! Develop a brand that is more inclusive and makes room for growth. Help change your client’s perception of you.
Scenario #4 – The Specialized.
Choosing a niche means choosing a hyper-targeted segment of the industry to serve. Some entrepreneurs have a very diverse life/work experience or specific education that leads them to be a perfect fit to specialize or serve a specialized target market. Are you are highly entrenched in a specific community and have leadership and influence? Did you study seemingly unrelated scopes in University? Are you, or were you an athlete with accolades and accomplishments? There is often a way to bring your whole self to your brand in ways you didn’t know were possible.
The power of branding: Hyper-niching makes it much easier for a specific clientele to search, find you and relate to you. Make a name for yourself in a certain segment and you are certain to empower ‘word of mouth’ in ways that entrepreneurs who choose wide, ‘generic’ markets can only dream of.
Take advantage of all that education, life experience and network you didn’t know how utilize and move towards a more powerful brand.