When we get started with a client, we often find that brand education is one of the key benefits our clients crave. “Melanie, what is branding, anyway?”
Your brand is your business’s identity. You probably know what your business is doing, but how is it being? Whether you are a solopreneur, small business, partnership, non-profit or larger organization, the public and your target market already have an impression of who you are.
Or… if you’ve put little-to-no effort into purposefully crafting your brand, they will have no impression of you at all.
Make no mistake: YOU ARE IN CONTROL.
A brand is a cohesive and consistent representation of your business’s true essence as recognized and trusted by your audience (Brand HER Definition)
The simple objectives of your brand are to:
- Introduce yourself
- Stand for something
- Earn trust
- Attract loyal customers
- Be memorable
Executing these objectives is not always so simple…
There are a lot of businesses out there. Standing out and getting attention is a challenge. We get it.
Now that you know what a brand is for, where do you begin? How do you navigate the over-crowded online and offline market place? How are you going to win business and rise above the noise?
Guiding you through that process is what Brand HER does best. We dig deep to find out who you really are as a person and company and then help you build a business and brand based on a strong foundation.
The top 3 ways to set your business up for success:
- Clear brand messaging
- A cohesive and consistent visual identity
- A roadmap for sharing your business and brand with the world
Not sure if you’re ready to call us? Sign up below and receive our Awaken Brand Score Map Tool and find your roadmap to brand clarity!