When we get started with a client, we often find that brand education is one of the key benefits our clients crave. "Melanie, what is branding, anyway?" Your brand is your business’s identity. You probably know what your business is doing, but how is it being? Whether you are a solopreneur, … Read More
The Power of Branding!
Life changes, business changes. On this, we can count. Branding is essentially the answer to a certain set of business problems. It’s an equation, a process, and a solution—all in one. And movement being the key. We help people and companies solve problems and move toward solutions that help them … Read More
Is Your Brand Tailored to Fit YOU?
Mirror, mirror on the wall, how fabulous am I? The mistake we see many womenpreneurs make is the disconnect between who they say they are, and how they actually appear to be. Authenticity/au·then·tic·i·ty/ noun The quality of being authentic; genuineness. Sometimes you’re chasing a vision of … Read More
How Good Wine Kills Branding
It’s one thing to latch onto a cute logo by 99Designs or craft a catchy tagline with your ladyfriends over a few bottles of wine. We’ve all been there and at the time, it feels like a great (read: money saving) idea. Nowadays, brand is Queen and everyone wants to enjoy that cachet that others will … Read More
YOU + your business = Magic
Have you ever tried to hide a part of your personality from your clients or vendors? Do you believe that your silly side can only come out to play within the safety of your personal network? Is it possible that your current definition of ‘professional’ is holding you back in business? Well, OMG WTF … Read More
Does your brand have a Manifesto?
I believe in the unconquerable power of living a purposeful and passionate life. My manifesto? Nurturing powerful feminine leadership contributes to a better world Designing my life and business, fearlessly, to match my passion Experiencing my experience and effectively communicating … Read More
The Way We Roll: Six Tenets for supporting Women in Business
Whether you believe it or not, you will operate your business by a set of principles (consciously or unconsciously). Women are waking up to the idea that thought patterns most certainly affect our personal lives, but how about our professional lives? Every woman is different, meaning every woman-run … Read More